At GrowHack, I led the creation and optimization of landing pages for 6 GrowHack Learn courses. Along with design and copywriting, I also conducted extensive AB testing that resulted in a 16.13% average conversion rate among the final landing pages versions for the 5 courses.
In addition to landing pages, I managed GrowHack's Facebook ad campaigns, launching 21 ad campaigns with an average uCTR of 3.61% (excluding mobile) and an average CPC of $0.60. I also created content for some of GrowHack's most popular courses, such as Learn By Doing and User Onboarding, and helped set up and promote the GrowHack LifeHack.io coaching series.
Check out an example landing page I created for GrowHack below: